Bridging the trust gap: How to win clinician confidence in digital health

However, having in-workflow access to clinical decision support (CDS) content only builds trust and improves workflow efficiency if that content is:

• Evidence-based and peer-reviewed.
• Aligned with current clinical guidelines and linked to references.
• Familiar to clinicians, bringing brand recognition and good reputation in the clinical community.

Instant familiarity with a respected source of evidence reduces skepticism and concerns about bias or information transparency. That anchors the platform’s credibility in customer demos and RFPs and encourages faster onboarding and repeated platform use.

Evidence-based clinical content that healthcare professionals already trust and use throughout their patient care, research, and documentation processes helps turn digital health solutions into centralized, collaborative decision-making experiences. By embedding the content directly into solution workflows:

• Clinicians can focus their attention, saving time for more one-on-one interactions with patients.
• Health system leaders procure an efficient platform they can confidently present as clinically sound.
• Digital health platforms gain trust and boost adoption without adding engineering debt or slowing delivery timelines.

UpToDate Connect: Embedded clinical intelligence that lends credibility

When digital health tech companies embed resources like UpToDate® — trusted by 2 million clinicians worldwide — they accelerate adoption curves by giving users guidance and evidence they already recognize and rely on, without forcing them to leave the workflow.

Now digital health tech developers have access to UpToDate® Connect, offering an API integration that delivers the power of UpToDate directly within their platform’s workflow to streamline processes, support confident clinical decision-making, drive better patient outcomes, and support emerging AI healthcare workflows.

UpToDate is the most widely used clinical decision support resource in the U.S., which helps lend credibility and trust to digital health solutions in the eyes of clinician users:

• Preferred and relied on by clinicians in over 90% of hospitals.
• Evidence-based content is authored and continuously updated by more than 7,600 experts, ensuring that clinicians have access to the latest guidance when and where they need it.
• Since 2022, there has been an 8.4% increase in usage of UpToDate by clinicians.
• By standardizing evidence and guidance, UpToDate helps healthcare systems reduce unwarranted variability in care.

By providing clinicians with clear recommendations and actionable clinical information no matter how routine, complex, or nuanced their question, UpToDate Connect supports and enhances a professional’s clinical reasoning, but does not replace it. With that type of trusted resource embedded within digital health workflows, it helps health tech solutions counter workflow friction with contextualized clinical intelligence that improves user engagement and retention.

Explore the new UpToDate Connect solution for digital health tech developers.